This report describes and evaluates the global gambling market. It covers the so-called historical period from 2014 to 2018 and the forecast period from 2018 to 2022, which covers two five-year periods.
A.D. With an annual growth rate of 4.1% and an annual growth rate of 4.1% (CAGR), the global gambling market is expected to reach $ 449.3 billion in 2018, and a 5.9% CAGR is expected to reach $ 565.4 billion by 2022.
Historical growth has been driven by economic growth, favorable visa policies and initiatives, emerging market growth, rapid urbanization, increased mobile gambling, and an increase in the number of female gamblers. Factors that negatively affected the growth of the historical period were high tax rates and unpredictable weather conditions in casinos. In the future, legalization of gambling, global economic growth, increased use of social media, and changing consumer gambling practices will contribute to growth. Factors that may hinder the future growth of this market include strict government regulation on gambling and changes in demographics.
The gambling market is divided into casinos, lotteries, sports betting and many more. The lottery segment was the largest segment of the 2018 gambling market at 46.1% or $ 207.3 billion. The sports betting segment is expected to grow by 6.9% CAGR.
The casino market is divided into offline, online and virtual reality (VR). Offline gambling was the largest segment of the casino market in 94.3% in 2018. The VR gambling segment is expected to be the fastest growing segment in the future at 21.7% CAGR.
The sports betting market is paid more by offline, online and VR channels. Offline gambling was the largest segment of the sports channel betting market in 2018 with 65.7%. The VR gambling segment is expected to be the fastest growing segment with a CAGR of 14.3%.
The lottery market is also divided into Offline, Online and VR. Offline gambling was the largest segment of the lottery channel market in 96.2% in 2018. The VR gambling segment is expected to be the fastest growing segment in the CAGR at 14.9% in the future.
The other gambling market is divided into Offline, Online and VR. Offline gambling was the largest segment of the Gambling market in 2018 with 94.4% of sales. The VR gambling segment is expected to grow by 15.6% in the future with a CAGR.
Asia-Pacific was the largest gambling market, following 32.7% of the global market in 2018, followed by North America, Western Europe and beyond. In the future, Asia-Pacific and Africa will be the fastest growing regions in the gambling market, growing at 7.9% and 7.7% CAGRs, respectively. These are followed by South America and Eastern Europe. Markets are expected to grow at 6.13% and 6.12% CAGRs.
The gambling market is divided into a relatively small number of small entities. The players on the market include China Sports Lottery, China Welfare Lottery, Sociedad Estatal Lotteries and Austas del Estado SA, Las Vegas Sands Corporation, Japan Takaarakuji Lottery and Galaxy Entertainment Group Limited.
The global entertainment market, which is part of the casino market, has grown by 4.5% CAGR since 2014. In 2018, it reached $ 511.3 billion. The 6.3% CAGR is expected to reach $ 652.6 billion. A.D. By 2022, the gambling market will be the largest segment of the entertainment market in 2018, accounting for 87.9% of the total. The amusement park segment is expected to grow at a CAGR of 8.9% in 2018 and grow rapidly in the amusement market. -2022.
The biggest opportunities in the global gambling market are in the offline lottery segment, which will generate $ 48.1 billion in annual sales worldwide. Gambling is the largest in China at $ 23 billion. Market-oriented strategies for online gambling include adopting advanced security measures in online gambling, investing in mobile gambling, investing in branded casino games and gambling apps for smartwatches, and the use of large format slot machines and large data analytics. . Strategies accepted by players in the gambling industry include the introduction of new lottery products, simple payment methods and expansion into developing countries.
To take advantage of these opportunities, the author advises gambling companies to focus on skill-based games and games, invest in mobile apps, focus on the demographic structure of retirees and seniors, and focus on related marketing and other strategies.
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